When Joe Pulizzi founded the Content Marketing Institute in 2010, I don’t think he knew exactly how spot-on he would be, let alone how successful CMI would become. Keep that in mind as we take a look at some of the different types of content marketing. The world is louder and noisier than ever before, and attention is our most valuable resource. Today, more than ever before, people want to feel like you care about them. In contrast to one-off advertising, content marketing shows that you actually care about your customers. They will purchase your productand prefer it over competitors’ options. It means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.Įventually, when customers make a purchase decision, their loyalty already lies with you. … a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action. The Content Marketing Institute defines content marketing as: Content mapping based on the customer journey.Feel free to skip ahead if one topic catches your eye:

So, let’s take a look at what content marketing means now in my content marketing guide. However, with new marketing channels like social media popping up almost daily, opportunity is knocking. How’s that for using content to market a product?Ī lot has changed since then, and what worked back in the 80s won’t necessarily work today.

Seven years later, the series was one of Marvel’s strongest titles, and two out of three boys in the same age category owned at least one G.I. And at that point, the comic book only had two stories. Within two months of releasing the first comic book, about 20% of their target audience, boys between the ages of five and twelve, had two or more G.I. They wanted to create what Kenner Toy Company’s Star Wars action figures already had: A rich backstory for their action figures. Joe – A Real American Hero!”in 1982, their marketing strategy was simple. When Hasbro and Marvel cooperated to launch their comic book series “ G.I. Our attention will always go to those who tell great stories. I bet that when you hear “content marketing,” you think about blogs, Twitter, Facebook, and viral YouTube videos.īut content marketing has been around far longer than the Internet.īecause content marketing is all about storytelling,and humans have told stories for as long as they could speak. This, my friend, is one of the greatest examples of content marketingof all time.

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